E-mail Campaign Case Study: Company Uses E-Mail Target Lists
E-Mail Marketing: The Good, the Bad and the Ugly - part of our continuing seriesread more
View ArticleCompany Turns to Direct E-Mail: Email Marketing Success!
Part of our continuing series on using email for marketing your business.read more
View ArticleE-Tailer Uses Consumer Email Marketing Tips to Gain Customers
The Good, the Bad and the Ugly of E-Mail Marketing -- part of our continuing series.read more
View ArticleSoftware Developer Turns to Targeted E-Mail Marketing
A case study on using email marketing effectively. Part of our continuing series.read more
View ArticleSuccessful E-Mail Campaign Example
How one coffee and tea retailer is using email to reach customers.read more
View ArticleStaying Off the Spam Lists
If you spend much time doing business on the Net, chances are you're going to end up on some spam lists. How can you minimize your exposure?read more
View ArticleCase Study: Test Emailing & E-Mail Click-Through Response Rate
A case study on how one small retailer boosted sales using email marketing.read more
View ArticleDeveloping an E-Mail Communications Plan: Elements and Tips!
Without a plan, don't expect your e-mail marketing effort to get a standing ovation. Here are elements some consultants include when developing an e-mail communications plan.read more
View ArticleMethods of Email Marketing: Building Email Lists
Many companies are successfully marketing themselves through email. But if you aren't careful, you could end up causing more damage than good. What can you do to make sure your marketing efforts are...
View ArticleSteps to Responsible E-Mail Marketing: Rules of Email Marketing!
Bill Cooke, one of the founders of the super- successful online exercise equipment retailer FitnessZone, found a winning strategy for sending out direct e-mail.read more
View ArticleComputer Hackers, Computer Crackers and Computer Security
How do computer hackers get into your company's computer systems? What can you do about it? What's the government doing about it?read more
View ArticleOnline Merchant Mistakes: Failure to Use E-Mail Effectively
How to use email to increase your online sales.read more
View ArticleSpam Case Study: The Cost of SPAM
What can sending unsolicited email really cost your business?read more
View ArticleEmail Discussion Group: Failure Example & Tips To Avoid Failure
What to watch out for when you start marketing through an online discussion group.read more
View ArticleSpammers Beware: ISPs have more legal clout than ever
If you market your products and services by sending unsolicited email, stop! It can really cost you.read more
View ArticleBuying an E-Mail Lists? Tips for Business Email Marketing Lists
Before you rent an email list, make sure you won't end up being viewed as a "spammer". Here's how.read more
View ArticleCompany Attracts New Clients With Direct Marketing Campaign
Case study on one company's efforts in banner advertising and email marketing.read more
View ArticleAvoiding Spam
If you get too much e-mail that you didn't request, here's how to stop it (or at least, cut it down).read more
View ArticleMailing Lists and Newsgroups: Subscribe to Newsgroups!
Using mailing lists and newsgroups effectively.read more
View ArticleMailing List Software & Tips for Setting Up Mailing Lists!
Using mailing lists to get the information you're looking for.read more
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